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  •     Genuine, Relevant & Quality Content: You probably must have heard this the umpteenth time but we have to say it again, “Content is King”. It takes a lot of time and effort to pen down great content, but Google appreciates this. You will not only find your website climb up the search engine rankings but your website will also stand a better chance of getting approved for Adsense. First up your blog posts should ideally be more than 500 words at minimum. We know that’s a lot but please avoid fillers or plagiarized content to make it big. Research can help you a lot with content generation and we can say this with personal experience. Make your article relevant not only to the topic of the post but also to the whole idea of the blog/website. The formula is quite simple, great content is going to get you more traffic and more traffic is going to get Google interested in you.
  • Navigation:  Google loves user friendly websites, hence it becomes super crucial to ensure that the navigation on your website is good. At any given point a visitor should know which page he is on or how to get to a particular page with minimum clicks. This is one thing which will keep your visitors happy and a check on your Adsense application.  You can use breadcrumbs [A “breadcrumb” is a type of secondary navigation scheme that reveals the user’s location in a website or Web application] on your posts to enable better navigation.
    Design: No matter how good your content is, a bad website/blog design is going to drive traffic away. Your website needs to be attractive and well structured for your visitors to enjoy the content. Fonts play an important role too. You can use Google fonts to help you make your content look more beautiful and easy for reading. The whole point is that your content should be legible. The guys at Google Adsense will be looking closely at your website to check if this criterion has been addressed or not.
  • Speed: Just like design, speed is a very important criterion for a website to be deemed good. A slow loading website is going to discourage any visitors to visit your website which is a strict no-no especially when you are applying for Google Adsense. You should totally try these steps to help you speed up your website.
  • Main goal should always be to make your website/blog as user friendly as possible.
  •  About us, Privacy Policy & Contact us pages: These pages just cannot be avoided at any cost when you build your website. An About us page gives your website visitors and the Google Adsense team information about your website and its goals. Privacy Policy page will contain any important terms of use like, use of cookies or data collation that needs to be made available for everyone to see. There are many sites online that can generate a Privacy Policy for you in no time. A contact us page gives your visitors a way to connect with you. Avoid any of these pages and Google Adsense will avoid your website.
  • Avoid Prohibited & Copyrighted Content: Google Adsense in its terms very strongly emphasized that use of any prohibited content(Hacking, Cracking, Pornography or any other illegal material) on the website, will lead to application rejection. Copying and using any copyrighted images, videos or content will also lead to rejection of the Google Adsense application. There are loads of royalty free images and videos available online which you can use on your website.
  •  Remove all non Google Adsense ads: We all love to make money with our website or blogs and at times resort to other channels of revenue like Bidvertiser or Infolinks. But if you are planning to generate revenue using the Google Adsense then you will need to clean out all the ads from your website before you submit the application. Google Adsense will not approve any application that is already using another advertising medium.
  •  Provide Accurate Information: While applying for Google Adsense, you need to ensure that all information that needs to be furnished in the application is accurate. Incomplete applications are a straightforward reject.

Imp tip: Ensure that the contact details of your domain and hosting (WHO.IS) is matching the contact details of your Adsense application. We have found a lot of examples where just by correcting this and reapplying, the applications have gone through.

  •  Domain Age: Google has made it very clear in their terms and conditions that any website from India or China needs to be live at least for 6 months before the application can be considered. However, we have seen applications from India go through even after 2 months. Thing leads us to believe that if your website has got everything right, then you should be able to overcome this condition.
  • Number of posts: Honestly there is no set limit for the number of posts that are needed, but one should at least have 30 top quality posts before applying for Adsense. If you have various categories on your website then it is a best practice to have sufficient number of blog posts under each one of them. For example, if you have 6 categories then you can write 5 articles for each of the category, thus making a total of 30 top quality articles.
  • Outbound links: You should avoid any bad outbound links to websites that are serving copyrighted or illegal material. Google will penalize you for this by rejecting your Adsense application. If you do have any bad outbound links on your website then remove it immediately, it will help you do better in Search Engine rankings as well.
  • Google Webmaster Tools: To help improve your blog/website, Google has come with this awesome tool to help you identify errors that might be causing issues on your website. You can also submit your sitemap through Google Webmasters that will help search engines to better index your website. We recommended that you eliminate all issues that are highlighted by this tool before applying for Google Adsense.